One of my favorite ad campaigns, by one of my favorite brands, is Adidas “Run past finish” by Mel Blanchard Gong. The series feature three red stripes acting as a finish line, and the individuals in the image running past. Multiple ads so running in the snow, in a marathon, individually, etc. Contrast, typography, andContinue reading “Creating a Great Ad Campaign”
Author Archives: geuraaro
Typography and Photography Reverse Engineer
Typography can add a captivating element to an ad or article. With a variety of fonts, it’s easy to emphasize certain elements of an image or message being communicated. “Grids on Random Magazine Layouts”, another WordPress blog, analyzes photographs and magazine spreads, from which I am using an image. They draw grids on the typography, whichContinue reading “Typography and Photography Reverse Engineer”
Air New Zealand Ad Design
If you have ever flown Air New Zealand, you know they have the greatest safety videos of all time. From Lord of the Ring themed flight safety to Bear Grylls wild style safety, they know how to entertain. This creativity shows through in their advertisements, one of which I would like to reverse engineer toContinue reading “Air New Zealand Ad Design”
My First Blog Post
Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”